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Created in 1986 and listed on the Paris stock exchange since 1998, NOVAMEX is currently the leader in the French "ecological" cleaning and body hygiene products segment, with its L'Arbre Vert brand. We formulate and produce a range of products which are just as effective as traditional products, but protect the environment, for a similar price.

Most of the products in L'Arbre Vert general public and professional ranges hold Ecolabel certification, the European ecological label.

Novamex considers that designing and marketing an environmentally-friendly product is not simply a matter of avoiding dangerous or non-biodegradable products.

A 100% green attitude also involves reducing the pollution emitted during the transport of products between production sites and consumers. This, combined with protecting employment in France, is why Novamex runs a production site based near to Poitiers in Poitou Charentes.

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L'ARBRE VERT : For a greener world



Today's actions protect tomorrow's consumers, and those of future generations.

It is impossible to live without having an impact on the environment. However, we can at least reduce and control this impact.

This is why L’Arbre Vert is committed to the development of products with a limited impact and actively contributes to collective awareness, ensuring society at large respects our resources.

We take our commitment further, protecting people and the environment, applying restrictive specifications to guarantee quality and safety for users.

L’Arbre Vert sales have grown substantially. Our brand is currently the leader in the French ecological cleaning product segment and 11% of French homes have purchased at least one of our products in the past.

We thank our ever more loyal and numerous customers for sharing our aim to protect our future.Let us continue our efforts together, because every action counts if enough of us contribute.