L'ARBRE VERT : For a greener world
Key facts
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2011There are no translations available. 2011 : Le site QUADRIPACK sort définitivement de la classification SEVESO bas. L’ARBRE VERT reste leader incontesté des produits d’entretien écologiques et compte désormais parmi le top 3 des marques nationales de liquides vaisselle concentrés (source : IRI secodip CAM 10 2011). Le C.A. de L’ARBRE VERT a été multiplié par 15 en 7 ans. 2010There are no translations available. 2010 : Michel Leuthy PDG de L’ARBRE VERT remporte le Prix Entrepreneur de l’année d’Ernst & Young. 20092009 : Turnover for ecological cleaning products multiplied by 10 over 5 years. Launch of initial refills for cleaning and body hygiene ranges. Refills reduce weight and volumes in transport. 11% of French homes have purchased at least one L'ARBRE VERT product in the past! 2007
2007 : First European company to obtain ECOLABEL certification for its entire body hygiene range in the "soap and shampoo" category.
2006
2006 : Launch of the first EUROPEAN ECOLABEL ecological washing liquid for superstores and the L'ARBRE VERT range for professionals and public authorities.
20052005 : NOVAMEX focuses exclusively on L'ARBRE VERT environmentally-friendly products. Merger of the Garden/Leisure branch with CAUSSADE (French leader on the pest control market with the CAUSSADE and ANTI brands). NOVAMEX acquired 39% of CAUSSADE in exchange. 20042004 : Transfer of chemical business to the new company, QUADRIMEX SAS. NOVAMEX retains all other business segments, including the QUADRIPACK production site. The company changes name to NOVAMEX and transfers its head office from Champigny sur Marne (94) to Taillades (84)· 2003
2003 : Development of the L' ARBRE VERT brand. Launch of the first ever cleaning products with the EUROPEAN ECOLABEL, such as concentrated washing up liquids and multi-purpose household cleaners.
End 2000End 2000 : After two years of superstore sales, the company reached a conclusion: customers are increasingly demanding environmentally-friendly products. L.N.I. acquires manufacturing and marketing activities for cleaning products for the home and body hygiene products, including L'ARBRE VERT, the first brand to have launched ecological cleaning products in the 1990s. 19981998 : Acquisition of PARCOUR (company specialising in garden products) whose presence is well established in superstores, creating the opportunity for rapid penetration of this market. Creation of QUADRIPACK, a production plant. 1997
1997 : After 11 years of growth and in view of the risk inherent to the merger of several of its main suppliers and the gradual disappearance of its industrial customers, QUADRIMEX decided to ensure its long-term survival by diversifying into other business segments.
19861986 : Creation of the company initially known as QUADRIMEX, whose main activity was the trading of basic chemicals with industrial customers. |
SA with a Capital of €2,500,000 - RCS AVIGNON B 337 796 064 - CNIL N° 1365768